Dive into key findings from a 2021 digital marketing survey commissioned by One North, a TEKsystems company.
Nov. 17, 2021 | By One North
2020 prompted shifts in strategy and priorities companywide. Marketing teams were thrown into a new landscape of uncertainty, reduced budgets and calls for a digital-first customer experience and marketing approach.
Supported by digital transformation and lessons learned over the past 18 months, marketing executives are ready to tackle the future of digital marketing head-on.
Digital Transformation? Check. Marketing Execs Focus on What’s Next.
In conjunction with YouGov, One North surveyed 201 U.S. executives overseeing digital marketing and brand communications to see how they are approaching marketing strategy, technology and investments in 2022 and beyond.
Download the executive summary for insights:
- How marketing strategies have shifted throughout 2020–2021
- What’s next in marketing strategy over the next 24 months
- Key takeaways for marketers moving forward
* One North’s research study surveyed 201 U.S. marketing and digital executives and was fielded in July 2021. Eighty-one percent of respondents have final decision-making authority for both digital tool and digital marketing hires.
**Clicking the link above will take you to a form that allows you to download an executive summary of One North’s findings.
About the Author
Jen works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.
Kalev brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.
Ryan oversees One North’s strategy related to technical applications, systems and client implementations.
As managing director of agency development, Ryan is responsible for helping to shape and grow design solutions for clients. He works across practices to develop programs and capabilities that help clients fall in love with the future.