Data Analytics for UI/UX
Disrupt with data
It takes the latest tools and technology in data analytics, AI, machine learning and automation for marketers to harness data to better understand their audiences and inspire them to act. Easy, right? But what’s easy is rarely simple. Data and metrics often don’t align to specific business goals. Martech silos prevent big-picture views of performance. We create opportunities for growth by understanding and predicting customer needs.
In It With You
We help customers achieve clarity across their data and technology, so you can devote time to what’s most important—your customer. We’ll help you:
- Shape the digital experience your consumers have come to expect
- Measure the reality of your customers’ behavior, and identify which investments are paying off
- Refine your data strategy—linking digital behavior to your business and marketing goals
Our Capabilities
We find inspiration in data and research. The strategic use of data allows for more personalized digital experiences, robust dashboards and refined testing programs. Our goal is to understand what works for our customers so that you can continually evolve over time.
User Research
Our design process is grounded in research. We help you explore solutions from the user’s perspective to generate new ideas, ensure we’re solving the right problems, evaluate usability and provide segmentation and trend insights.
Data Strategy
We help marketers make sense of their data through KPI and measurement strategy, reporting design and analysis. We’ll help you put your data to work by developing strategy for advanced techniques. Think: personalization, A/B testing and predictive modeling.
BI and Reporting
There is more data than ever, but, to many, it’s just as inaccessible as before. Our group of technologists and strategists help bring reporting to life through simplifying data connections and architecture, along with designing dashboards and reporting systems that speak to any audience in the organization. Smarter, faster decisioning at scale.
Marketing Optimization
In an ever-changing world, marketers need strategies focused on continuous, insight-driven improvement. With One North, we partner with customers to define KPIs, align campaigns and tactics, and integrate advanced optimization techniques like personalization, precise ABM targeting, SEO and A/B testing.
Our Approach
How We Do It
Our Technology Partnerships
In Good Company
We work side by side with you to fully leverage our relationships with the world’s leading technology companies so you can reap the benefits of best-in-class implementation, integration and support—making the most of your technology investments and powering next-gen innovation.
Interested in speaking with TEKsystems?