19+
Years of ongoing partnership
15
Resources deployed over 2-year period
4
Migration streams supported
OWNING CHANGE IN FINANCIAL TECHNOLOGY
Our client is a market-leading payments technology corporation, serving billions of consumers and businesses across the globe.
The challenge: From Local to Global
Our client embarked on a two-year digital transformation initiative to migrate their customer loyalty platform from Australian to global usage. Facing significant complexity and having to complete this business-critical initiative on time, their in-house team urgently needed additional bandwidth to support the migration.
Our client needed access to SMEs within digital marketing, UI/UX design, and content optimisation, who had prior experience working in enterprise-scale environments and navigating the challenges involved in projects of this complexity. With their existing suppliers struggling to provide quality resources, our client partnered with TEKsystems to bring in the required expertise to revitalise their customer loyalty platform migration.
Our proposal:A Rich, Rewarding, and Remarkable UX
TEKsystems worked closely with key stakeholders to understand their programme roadmap and specifically capture their requirements, including the need to deploy skilled resources who could establish a concrete content strategy, UX design, and customer engagement framework.
Despite the niche requirements of our client, TEKsystems leveraged our extensive pre-qualified networks of top-notch talent and robust up-front screening processes to quicky deploy skilled digital marketing and design SMEs. By utilising our in-depth knowledge of our client’s business, we were able to effectively assess candidates and ensure that they were the right technical and culture fit, with strong ownership, problem-solving and communication skills, and the adaptability to work with diverse stakeholders.
Real-world Results
To support our client’s two-year customer loyalty platform migration, TEKsystems deployed 15 skilled resources across their marketing, personalisation, customer journey and optimisation streams. Major skillsets placed include Digital Optimisation Manager, Digital and Personalisation Marketing Manager, Senior Marketing Manager (Conversion Assurance), and Marketing Consultants.
Shortly after onboarding, TEKsystems’ consultants quickly plugged the gaps in our client’s loyalty programme and instilled best practice to track the performance of their content marketing campaigns, user engagement, and boost conversion across each stage of the marketing funnel. By using a data-driven, iterative, and user-centric approach, our consultants were able to accurately gauge the wants and preferences of our client’s customers, create tailored service offerings, and provide attractive incentives to boost their satisfaction, engagement, and long-term loyalty. Their ability to incorporate authentic user feedback and create compelling, personalised, and powerful customer experiences was instrumental in ensuring the successful implementation of our client’s loyalty programme, used today by millions of users globally.