Our digital experts at One North talk all things inclusive design—how to approach accessibility to support everyone’s needs and better serve your audience.
Aug. 20, 2021 | By Pete Amundson and Zach Schloss
Connected technologies are now a requirement for work and school, yet our digital landscape is not always designed or built to support human variability and diversity. Advocacy groups and advancements in technology helped form accessibility standards to aid people with disabilities, but most industries and organizations have been late to accommodating all contexts of users. Most are forced to implement accessibility standards because of litigation.
Although accessibility has seen many years of slow progress within digital design, a universal approach toward accessibility, called inclusive design, has overtaken it.
What is inclusive design?
Inclusive design is a user-centered design approach that aims to include all people in the design process and outcomes. It acknowledges the historical exclusion of people, considers the full range of human diversity and recognizes how the world is designed currently. Inclusive design aims to be universal, recognizing that designing for each person’s capabilities and identity benefits everyone. By starting and ending with diverse people, inclusive design accelerates user experience, empowers often overlooked consumers, increases brand relevance and enhances company culture.
Our experts at One North, our full-service digital agency, dive into the details about inclusive design. They discuss:
- How inclusive design signals your commitment to inclusion and diversity
- Common mistakes with inclusive design
- Our approach to designing inclusively
Explore the article for more details here.
About the Author
As manager, technical strategy with One North’s Digital Strategy team, Pete serves as a key technology consultant for clients. He partners with clients in both marketing and IT to assess, advise and plan technology selection, integrations and ecosystems.